Château Mercian General ManagerHironori Kobayashi
Joined Mercian Corporation in 1999. Then he went into wine research and studied winemaking techniques at the University of Bordeaux, in Australia and elsewhere in the world. In 2003, while conducting various test vinification, he discovered a cuvée from the Koshu grape with citrus aromas that nobody had been able to identify before. He is one of the creators of Koshu Kiro Aroma, which was born from this discovery.
He obtained Ph.D. with the research on the characteristic aromas of Koshu wines. He took up his current position in 2023.